Ideas for telling better stories about what happens here.
Shooting guides, creator portraits, and practical methods for small businesses. The journal follows the launch of CreatorLink in French-speaking Switzerland.
12 simple shots to tell the story of a neighbourhood café
A useful shot list when all you have is a phone, one hour, and the available light.
READ ARTICLE ↗UGC or influencer marketing: what do you actually need?
Content and distribution solve different problems. Here is how to choose.
READ ARTICLE ↗Why small accounts often make the most accurate local content
Proximity changes which details people notice, the tone they use, and the trust they build.
READ ARTICLE ↗How to prepare your business for a 90-minute shoot
The people, products, and small details to prepare before a creator arrives.
READ ARTICLE ↗Build a UGC portfolio before your first client
Three practical exercises that show your point of view without inventing a collaboration.
READ ARTICLE ↗One week of content from a single service
How to turn one real experience into short videos, photographs, and useful Stories.
READ ARTICLE ↗A journal built from real work.
Six complete guides are ready now. Future campaigns will add useful advice, behind-the-scenes material, and examples with the participants’ permission. No fake client stories and no invented results.