Ideas for telling better stories about what happens here.
Shooting guides, creator portraits, and practical methods for small businesses. The journal follows the launch of YouCreator in Switzerland.
12 simple shots to tell the story of a neighbourhood café
A useful shot list when all you have is a phone, one hour, and the light already in the room.
READ ARTICLE ↗UGC or influencer marketing: what do you actually need?
Content and distribution solve different problems, and they are priced differently. Here is how to choose.
READ ARTICLE ↗How to prepare your business for a 90-minute shoot
The people, products, light, and small details to prepare before a creator arrives.
READ ARTICLE ↗One week of content from a single service
How to turn one real experience into a master video, platform cuts, photographs, and useful Stories.
READ ARTICLE ↗How a restaurant in Vevey turns Instagram into booked tables
A practical guide for a Vevey restaurant or café: local hooks, market days, and the comment-to-DM habit that turns Instagram into reservations.
READ ARTICLE ↗How a Lausanne beauty salon fills its calendar from Instagram
A booking-focused Instagram guide for a beauty salon in Lausanne: before-and-afters that convert, comment-to-DM replies, and filling quiet weekday slots.
READ ARTICLE ↗How a Geneva gym turns Instagram Reels into trial members
An Instagram playbook for a gym or studio in Geneva: Reels that show the real room, a free-trial offer in the DMs, and turning first visits into members.
READ ARTICLE ↗A season-by-season Instagram calendar for a Montreux venue
Plan a Montreux venue's Instagram around what the town already does: the Jazz Festival, the Christmas market, the summer terrace. A calendar that fills tables.
READ ARTICLE ↗What does a UGC video cost in Switzerland?
A straight answer on Swiss rates, what moves the number up or down, and the line item small budgets always forget.
READ ARTICLE ↗Who owns the video after the shoot?
Copyright, usage rights, and the short written agreement that prevents the argument you cannot win later.
READ ARTICLE ↗How do you know Instagram is bringing customers?
A venue has no checkout to track. Here are the four signals that actually tell you it is working.
READ ARTICLE ↗When must a post be marked as advertising in Switzerland?
What triggers the obligation, where the label goes, and why a free meal counts as payment.
READ ARTICLE ↗How often should a local business post on Instagram?
Three videos a week, why more is usually worse, and how to keep the rhythm through a busy season.
READ ARTICLE ↗A journal built from real work.
Six complete guides are ready now. Future campaigns will add useful advice, behind-the-scenes material, and examples with the participants’ permission. No fake client stories and no invented results.