Two days before
Confirm the shot list, arrival time, contact person, and areas that may be filmed. Choose three priority products or services. If everything is equally important, the creator will lose time deciding what the story is.
Tell anyone who may appear on camera and confirm their agreement. Prepare clean versions of products, uniforms, menus, packaging, or tools that matter visually.
Ten minutes before
Clear temporary clutter while keeping the space real. Turn on the lights you normally use, clean reflective surfaces, and place key products where the creator can reach them.
Avoid staging the entire room. One prepared work area and one uncluttered background are usually enough to start quickly.
During and after the shoot
Let the creator complete one action at a time. Nominate one person to answer questions and review factual details. Too many live opinions slow the work and produce inconsistent direction.
Before the creator leaves, check that priority products and essential names were captured. Save detailed creative feedback for the agreed review stage rather than editing over someone’s shoulder.